Regardless of which business you’re in, it is impossible to expand your business without a significant web presence. A great website, with the help of SEO, can help you reach out to millions of people online and expand your business manifold. A website is the first point of contact with your prospective clients or followers, and therefore, SEO is of utmost importance to musicians.
To most, social media marketing looks like a passing fad. It is complicated to learn, takes a long time to establish relationships with potential customers and does not have any immediate benefits. Most music professionals resort to other forms of marketing, disregarding this one entirely.
There is a big number of people who access the internet with mobile devices such as tablets and smartphones. With the number increasing with each rising of the sun, it is prudent for every website owner to have mobile friendly sites lest they lose a big chunk of the mobile traffic. But other than catering for growing number of mobile users, there are other reasons for having your music websites mobile friendly. They include the following:
WordPress is without a doubt the most loved web design platform with regards to search engine friendliness. It is not just easy to develop with but also it works well as far as content management is concerned. Before you forget, remember that quality content is one of the determining factors in considering the ranking of your website and WordPress makes dealing with different kinds of content a piece of cake.
You are never short of options when looking for web design platforms. Though there is a plethora of them that you can decide to use, WordPress has proven to be a darling for many artists and musicians looking to have their own sites. The platform has grown so much that it now powers over 20% of all websites online.
But it is not the popularity that makes it ideal for web design. It comes with a set of unique features as well as a superfluity of plugins and themes that allows for flexibility, robustness and increased functionality.